In this day and age of TiVo (and fake TiVo wannabes), it's not all that common that I watch those 30-minute segments of inane commercials.
Yeah, yeah. I know. Commercials are a necessary evil. They pay for the programs we watch, after all. Though, I have to say, my exorbitant cable bill clearly indicates that I'm already paying for that programming, but I digress.
Still, the problem is that most commercials are annoying. The public is more than willing to watch good commercials. Heck, the best part of the Super Bowl is the ads, right? But for the most part, companies don't care. They think that repeating the same sentences over and over and over is the most effective way to have people remember their product. And even more irritating than that is when they repeat the same exact commercial twice in less than 5 minutes. Ugh!
I guess that's what makes good commercials so memorable. That's why 30 years later we still remember Mean Joe Green and his Coca-Cola.
And, of course, there are the Budweiser frogs.
Sometimes commercials are just so perfect, you wonder why someone didn't think of it sooner. Today, I heard a Visa commercial where a young couple finally decide to buy a new flat-screen television. Of course, being of the "Now Generation," they don't have the money for it. Rather than save up for their new purchase, they whip out the old credit card. And the song that plays as they dig themselves deeper into debt? It's Queen's "I Want It All (and I want it NOW)." How perfect.